Minelab // Animation
Minelab reached out to us to create a bespoke animation that served to highlight the authenticity and strength of their Multi-IQ technology.
Our task was to create an animation that was on-brand and served to both explain a core component of their technology, as well as build brand loyalty and wrap it up in a narrative that was engaging and relateable.
Director/Creative Director – Stephen de Villiers
Brand Manager / Copywriter – Adam Diggens
Animator/Illustrator – Farah Abdul
Post-Sound – Fazz Farrell