TAFE SA, a long-term and valued client asked us to find a way to showcase their up-coming Strategic Plan launch. We played around with a few idea, involving live-action, interviews, animation and a mix of the two. In the end, we chose a very simple, minimalist animation approach, removing voice-over, relying on text, music and sound design to tell the story. We turned the strategic plan document into a paired-back script that focussed more on the ‘why’ than the ‘what’ in terms of TAFE SA and everything the organisation stands for.