We partnered with our excellent clients and indeed friends at WITA (Women In Trucking Australia) to produce three road safety commercials.

The campaign was designed around the idea that as truck drivers, the women at WITA see things every day that they wish they could forget – accidents, near-misses, reckless driving.

These ads, featuring real truck drivers, were designed to remind drivers that in multivehicle accidents, involving trucks, 80% of the time, the victims are the occupants of the smaller vehicles, and asks viewers a powerful question at the end.

We pulled together a wonderful crew and filmed these ambitious commercials over three long but exhillerating days.